UK businesses are set to boost investment in cybersecurity and AI next year, according to PwC’s 2026 Global Digital Trust Insights survey.

A striking 85% of organisations plan to increase cyber budgets, with 69% revising strategies to address new geopolitical and digital risks. Yet only half feel fully prepared for major cyber-attacks.

To strengthen defences, 57% will increase spending on proactive security, while 61% plan AI upskilling to close talent gaps. Collaboration at the top is also rising, with CISOs now working more closely with CIOs and boards.

Quantum security is another emerging focus – 94% of UK firms are exploring or testing quantum-resistant measures.

“We’re seeing a shift from concern to commitment,” said James Rashleigh, PwC UK & EMEA Cyber Leader. “Organisations are embedding security into innovation and preparing for AI and quantum risks.”

The message is clear: AI, cybersecurity, and resilience are now central to UK business strategy for 2026.